In 1969, Oris was one of the top 10 best-selling watch brands in the world. This made them interesting for investors. Oris was taken over by the General Watch Company (which is today known as the Swatch Group) in 1970. However, during the quartz crisis, the brand took a big hit. Sales were horribly low, and the brand was on the edge of bankruptcy.
In 1982, Swatch group decided to shut Oris down, but general manager Rolf Portman and head of marketing Ulrich W. Herzog bought the brand back from the Swatch group. A few months later in 1982, Oris SA was founded. They have been independent ever since. While many brands want to be bought by a larger group in a crisis, Oris fought for independence.
What you need to know
Obj.nr: 417
Brand: ORIS
Model: "Classic Silver"
Year: 1995
Movement: Automatc cal. 653 (ETA 2824-2)
Material: Stainless steel case, 36 mm excl crown with visible movement through caseback
Ref nr/ Case nr: 7490
What we want you to know
Dial: Black color. Luminous (Super-LumiNova) numerals. The dial is flawless as seen in the photos.
Case: Solid Stainless 36mm case. Screw-down caseback (threaded) with observation crystal. The case got some small signs of wear but is overall in a very good condition.
Bracelet/Strap: The watch got an original black leather strap with original buckle. The strap have been used.
Service history: The service history is unknown but the timekeeping and powerreserv is very good. Result from timegraph: ~ 3s/day
Sold as is!
The pictures are a part of the description, study therefore the pictures carefully!
