What's fun to know
We promised some crazy things. Here you go!
In 1984, the term ‘designer’ was not really used in watch ateliers, but ever heard about Rodolphe? With his rock ’n’ roll allure, the young Rodolphe stuck out like a sore thumb in this conservative and vaguely ‘boring’ universe.
Contrary to all expectations, the young artist with a rebel streak got along quite well with the firm-handed CEO of Longines, Walter von Kaenel. Von Kaenel undoubtedly understood that he had, in Rodolphe, an opportunity to rejuvenate the brand. Thus, he gave the young man more and more responsibilities. Rodolphe was put in charge of watch design and of the brand’s image. Often sent to Italy, he would come back with rather alarming reports. He noted the rapid arrival of new competitors coming from the world of fashion that were more reactive, more attractive to a new public and more in phase with current trends. His conclusion: Longines must reinvent itself. During one of the friendly cocktail hours that Walter von Kaenel liked to organize on Friday evenings, the CEO gave Rodolphe a challenge: “Since you are more clever than the others, make me a proposition!”
Von Kaenel opened his workshops to Rodolphe, giving him carte blanche and three months to come back with everything—the collection, the prototypes and a communication plan. When asked in the workshops what to write on the dials of the prototypes, the young designer did not know what to say, so merely answered, “just put, Rodolphe”.
What you need to know
Obj.nr: 409
Brand: Longines (Rodolphe)
Year: 1990
Movement: Quartz
Material: Stainless steel, Bicolour in a 34mm ex. case
Ref nr/ Case nr: 880852 / L6.606.3
What we want you to know
Dial: The dial is very nice when it shines differently depending on light. It is in very good condition without any damages or patina.
Case: The case is well preserved with just small signs of wear.
Bracelet: Original bracelet bicolour
Service history: New battery!
Sold as is!
The pictures are a part of the description, study therefore the pictures carefully!
